Our Story

British retailer Pawfect Pup is based in rural Warwickshire, England.

Founded in late 2018, the shop is sparkling new. Its discovery was prompted when dog owner, Emily Davis, noticed the lack of quality and variation in dog products that are commercially available.

Through much research, Emily began discovering small British and European pet brands that specialise in designing high-quality, durable and attractive products for dogs. With a background in digital marketing, Emily began building a platform to increase online access to these small brands, and so, Pawfect Pup was born!

The quintessentially British shop offers customers a vast range of luxury dog products that they can’t find in their local pet store. Each category contains products suitable for different budgets, tastes, purposes, and home interiors. 



We are distributors that sell products that are predominantly made and dispatched from the UK.
All of our products are sourced from within Europe, and this is so that we can closely monitor our quality control and minimise shipping times to the UK. 



As a team, we are collectively passionate about dogs. Why is this important? Because we understand the problems, needs, and desires of pet owners, and aim to provide solutions via our products. We are an enthusiastic and friendly bunch and are always on hand to help you via our contact page.


We are present on Facebook and Instagram, with an active following of happy customers.

We are always keen to hear from our customers, and often reshare posts that feature our products.

Tag us with our handle @pawfect_pup or use #pawfectpup to get you and your pup reposted on our Instagram feed!

All the best,

The Pawfect Pup Team